You would have heard about Digital Marketing come up as an exciting career option. The Pew Research concludes that the constant internet usage among adults has increased by 5% in the last three years. This means that the way people interact, buy, sell and transact businesses have really changed and online marketing is proving to be an effective way forward.
All marketing endeavors that use an electronic medium such as search engines, social media, email, websites to connect with their customers comes under the Digital marketing umbrella. In other words, Digital Marketing can be defined by the digital strategies and mediums used to connect with customers.
- Search Engine Optimization (SEO)
- Social Media
- Content Marketing
- Email Marketing
- Mobile Marketing
- Pay Per Click (PPC)
- Conversion Optimization
- Digital Analytics
- Marketing Automation
- Programmatic Buying
- Tools: Google Analytics: Specific Techniques and Reports
- Tools: Google AdWords Fundamentals
- Tools: Facebook Marketing and Advertising
- Tools: YouTube and Video Marketing
- Tools: Twitter Advertising Digital Marketing Strategy
Why should we learn Digital Marketing?
Today, the world is conveniently getting digital i.e. both individuals and the business are beginning to modify their marketing techniques with digital marketing methods. It can be agreed that the new strategies are quicker, more realistic and flexible than the conventional ones.
Since both large and small organizations are heading towards digitalizing for better competition, survival, and growth, demands for experts in the field of digital marketing has increased. Looking at the pace of digitalization, it can be expected that future digital promotions will exceed all conventional marketing techniques.
Digital marketing students are trained to promote brands through websites, social media, emails, and other digital mediums.